Oprah Winfrey is known by some as the most influential woman in the world. She is an American talk show host, actress, producer, philanthropist and general entrepreneur. In April 1996, she aired an episode of "The Oprah Winfrey Show" on dangerous foods, and specifically covered the potential dangers of beef and the mad cow disease. At a point in the show, she vowed to never eat another hamburger. For this comment and for the topic of the show in general, she was brought to court. But why? She was brought to court by the Texas Beef Industry simply because the overwhelming influence of her opinion and her show. It was claimed that because of the shows airing, the beef industry suffered a significant decrease in sales, costing them about $11 million. Oprah's hegemonic influence over the American people is simply overwhelming.
Hegemony & Oprah Winfrey
Oprah Winfrey is known by some as the most influential woman in the world. She is an American talk show host, actress, producer, philanthropist and general entrepreneur. In April 1996, she aired an episode of "The Oprah Winfrey Show" on dangerous foods, and specifically covered the potential dangers of beef and the mad cow disease. At a point in the show, she vowed to never eat another hamburger. For this comment and for the topic of the show in general, she was brought to court. But why? She was brought to court by the Texas Beef Industry simply because the overwhelming influence of her opinion and her show. It was claimed that because of the shows airing, the beef industry suffered a significant decrease in sales, costing them about $11 million. Oprah's hegemonic influence over the American people is simply overwhelming.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment