Kony 2012 is a documentary/campaign that aims to spotlight and draw awareness to Africia's prominent militia leader, Joseph Kony. The campaign rounded up a group of 20 celebrities to advertise and become an integral part of this awareness campaign. If the celebrities endorse it, then of course everyone should! The whole thing then becomes a trend. Thus, we see the beliefs and concerns of celebrities playing a proclaimed controlling role over the thoughts and concerns of the American people.
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