Men are faced with hegemonic ideologies of what it means to me masculine and sexy just as much as women are. With the use of celebrities in advertisements, like the following with David Beckham, American men are presented with masculine ideals. Furthermore, People has an annual issues of the "Sexiest Man Alive" - and guess what! All of these men are famous. This creates an unreachable standard for men, in that it suggests that you have to be famous to be sexy.
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